In this episode, Damini introduces the Marketing Plan series and the SOSTAC Framework. In this episode he focuses on the first "S" known as the Situation Analysis and highlights the internal factors involved when a business is carrying out a Situation Analysis.

Marketing Plan (Situation Analysis Pt 1)

Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. 

MIA stands for 'Marketing in Africa' and 'Marketing in Action'.

Business

Marketing

Damini uses stories, personal experiences and market research to talk about marketing and business development for SMEs like never before. MIA stands for 'Marketing in Africa' and 'Marketing in Action'.

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Marketing Plan (Situation Analysis Pt 1)

Marketing Plan (Situation Analysis Pt 1)