The article outlines effective content marketing tactics for 2026, emphasizing the importance of a structured **marketing planner** to streamline decision-making amidst increasing competition and AI-driven content. Key tactics include analyzing search intent, leveraging primary data, and employing strategies like topic clusters and gated assets. The planner should prioritize tasks, enforce trade-offs, and incorporate feedback loops to enhance performance. It serves as a pipeline for capturing signals, classifying intent, and measuring outcomes, ensuring a focused approach rather than a scattergun method.

Read inspiration source: https://www.contentship.io/blog/marketing-planner-10-content-tactics-2026