Kyle Campbell, the founder of Education Marketer, joins FYI host Gil Rogers for a conversation about different ways and strategies to market for Higher Ed, and dig into how to use tools like LinkedIn to be successful. They also go over certain strategies to employ in your marketing efforts and also some to avoid.  

LinkedIn Schedule Pressure | 0:00

Intro | 2:00

Education Marketer Description | 3:35

LinkedIn Content Thinking | 5:56

Vulnerability in Publishing | 8:05

Utilizing WhatsApp | 14:40

Develop a Content Plan | 17:15

Customer Segmentation | 22:30

“What’s Marketing Doing?” | 26:20

Summary & Closing | 28:48