Ready to turn your marketing from "spray and pray" into "hey, I actually know what I'm doing"? Join us for a deep dive into the world of data-driven marketing, where we break down how AI, predictive analytics, and zero-party data are revolutionizing the game in 2025. From night-owl shopping patterns to chatbots that don't suck, we're covering the tools and strategies that are actually moving the needle. Plus, we'll show you how to leverage these insights without losing your soul to a spreadsheet. Whether you're a Fortune 500 CMO or running campaigns from your garage, this episode of Marketing Playground will help you turn data chaos into marketing magic. Buckle up, marketers – it's time to play smarter, not harder.