Ian Faison, Founder of Caspian Studios, shares his serialized content framework.

🎉 About Ian Faison

Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.

🔖 Video Chapters
00:00 Ian Faison's serialized content framework
03:55 Create serialized content, build audiences, take cues.
09:39 Podcasting is intimate; technology aids its success.
11:01 Tailor content for audience, go the extra mile.
15:30 People crave mystery, humor, and connection in stories.
20:01 Pitched story, secured A-list talent, perfect synergy.
21:07 Highlighting mistreatment of employees in company storytelling.
27:15 Creativity and clarity are essential for marketing.
28:23 AI can help with serialized content framework.
33:17 Developers' show created from authentic nostalgia.
36:48 Farming is their passion and means everything.
39:06 West Point connections opened doors for success.
42:42 Support, help, connect with others for success.
45:39 Check out castbeanstudios.com for exciting murderverse shows.
47:07 Subscribe to Marketing Powerups for actionable insights.

✨ Useful links

• 👨🏽‍💻 Caspian Studios website
• 🔗 Ian Faison on LinkedIn
• Murder in HR Podcast Show
• The Hacker Chronicles Show

Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.

🎉 About Alli Blum

Alli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiatives within organizations. With a passion for creating positive change and building collaborative relationships, Alli has honed her expertise in gaining org-wide buy-in for the Jobs to be Done (JTBD) framework. 

✨ Useful links

• Alli Blum's website — https://alliblum.com/
• Alli's Linkedin — https://www.linkedin.com/in/alliblum/
• Switch interviews and strategic context with Alli Blum — https://userlist.com/podcast/switch-interviews-strategic-context-with-alli-blum/
• How SaaS marketers can get buy-in on qualitative research — https://www.forgetthefunnel.com/resources/getting-saas-customer-research-buy-in

Vassilena Valchanov shares her brand messaging framework template.

🎉 About Vassilena Valchanov

Vassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messaging as the bridge between the philosophy behind a brand or product and the specific words used to communicate with customers.

🕰️ Timestamps and transcript

• 00:00 Brand and product messaging bridges positioning and copywriting.
• 04:37 Focus on content first, then refining language.
• 08:53 Understanding customer needs essential for successful product.
• 12:56 Client vision integrated with customer feedback strategy.
• 14:48 Trend in conversational marketing and customer confusion.
• 17:36 Evaluate alternatives to direct competitors, consider existing options.
• 22:35 Messaging emphasizes pricing structure, value for customers.
• 26:12 Building a network crucial for personal growth.
• 27:29 Link learning to action; community key.
• 30:49 Subscribe to Marketing Powerups for actionable takeaways.

✨ Useful links

• Vassilena's website: https://valchanova.me/
• Her newsletter: https://valchanova.me/newsletter/
• The brand messaging framework template: https://valchanova.me/brand-messaging-framework-template/
• Vassilena on LinkedIn: https://www.linkedin.com/in/vasvalch/

Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves and align actions with long-term aspirations.

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063

[00:00:00] Nick Bennett
[00:00:44] Developing a Go-to-Market Model with Nick Bennett
[00:02:38] Starting a Company and Launching with Hype
[00:07:18] A conversation about the people-first go-to-market strategy
[00:08:40] Customer Led Growth: Building Strong Relationships with Customers
[00:15:37] The Importance of Customer Marketing and When to Start
[00:18:24] Using NPS Surveys to Drive G2 Reviews
[00:23:34] The Rise of B2B Influencer Marketing
[00:29:30] Building Relationships for Career Success

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062

[00:00:00] The Importance of Customer Education
[00:07:37] Proving ROI for Customer Training Initiatives
[00:13:51] The Importance of Training Programs and Brand Positioning
[00:22:19] Using Training as a Sales Qualification Tool
[00:26:01] Patterns in Sales Training Program Challenges
[00:30:15] The intersections between customer education and data silos
[00:36:03] Top Tips for Creating a World-Class Training Program
[00:39:20] Career Power-Ups and Creating a Star Map of an Organization
[00:45:42] Brian Childs on Thought Industries, Moz, and Learning Outcomes

Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061

🎉 About Marc Thomas

Marc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previously leading growth at Powered By Search. Marc now works at Podia as their Senior Growth Marketer. You can read some of his latest posts and sign up for his newsletter at PositiveHuman.co

🕰️ Timestamps and transcript

• [00:00:00] The Rinse, Rinse, and Repeat Framework for Marketing Success
• [00:00:44] Marc's Career Journey
• [00:01:05] The Death of Marketing Playbooks
• [00:01:26] The RINse and Repeat Framework
• [00:09:01] Why Some Companies Grow Faster Than Others
• [00:11:08] The Evolution of SaaS Marketing
• [00:15:00] The Importance of Having Strong Marketing Foundation
• [00:17:11] Creating a Rinse and Repeat Playbook for Growth 
• [00:21:12] Podia's Approach to Customer Research and Insights
• [00:27:34] Why Customer Research is Crucial for Product Development
• [00:32:07] Ideation and Customer Research at Podia
• [00:37:49] The Shift in Marketing: From Data-Driven to Idea-Driven
• [00:43:29] The Power of Creative Marketing with Podia
• [00:52:48] Career Powerups with Marc Thomas

✨ Useful links

• Marc Thomas on LinkedIn - https://www.linkedin.com/in/iammarcthomas/
• Positive Human (Marc's website and newsletter) - https://positivehuman.co/
• Podia - https://www.podia.com/

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059

🎉 About Kamil Rextin

Kamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberflip and Crowdrift. At 42 Agency, Kamil helps B2B SaaS companies generate more leads and scale their businesses through innovative marketing strategies.

🕰️ Timestamps and transcript

• [00:00:00] Guerrilla Marketing Tactics for Conferences 
• [00:07:10] Standing Out at Events: A Creative Approach by 42 Agency
• [00:10:13] The Balance Between Short-Term and Long-Term Results in Marketing
• [00:13:39] Balancing Brand Experience and Direct Sales at Events
• [00:14:56] Creating Memorable Event Experiences
• [00:17:33] Innovative Marketing Ideas from 42 Agency
• [00:21:49] Changes in the Landscape of Performance Marketing
• [00:23:09] The Shift Away from Product-Led Growth
• [00:26:24] The Future of Growth and Performance Marketing
• [00:29:09] Standing Out and Being Memorable in a Noisy Market
• [00:30:31] Career Powerups

✨ Useful links

• 42 Agency - https://www.42agency.com/
• Kamil Rextin's LinkedIn page - https://www.linkedin.com/in/kamilrextin/
• SaaStr isn't a disaster [essay] - https://www.42slash.com/p/saastr-isnt-a-disaastr-but-pitching

Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060

🎉 About Katya Ryabova

Katya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of experience in marketing, previously serving as the marketing director for an accounting startup and working in academia as a researcher at the University of Toronto. Katya is a proponent of using customer research to challenge assumptions and gain actionable insights that fuel ethical, sustainable growth.

🕰️ Timestamps and transcript

• [00:00:00] Unlocking Growth with Customer Questions
• [00:00:44] The Power of Customer Research in Marketing
• [00:07:56] Customer Interviews and Jobs to be Done Approach
• [00:10:17] The Importance of Digging Deeper in Customer Research
• [00:14:54] Understanding the Value of a Product
• [00:20:22] Understanding the Importance of Customer Research
• [00:24:20] Tips for Conducting User Research Interviews
• [00:28:12] The Importance of Ethics in Marketing and Customer Research
• [00:32:32] Flexibility and Learning from Mistakes: Career Powerups

✨ Useful links

• SMM Headquarters - https://smmhq.ca/
• Katya's LinkedIn profile - https://www.linkedin.com/in/katyar/
• Katya's post about customer questions - https://www.linkedin.com/posts/katyar_customer-interview-life-savers-3-questions-activity-7128403372721745920-PU3X/

Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058

🎉 About Masooma Memon
Masooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers while seamlessly promoting their products. She has written for major companies such as Shopify, Vimeo, and Hotjar, leveraging her expertise in product-led content.

✨ Useful links
Masooma's website - https://inkandcopy.com/
Masooma's LinkedIn profile - https://www.linkedin.com/in/masooma-memon/
Content Workshop newsletter - https://masooma.substack.com/

Section Headlines
[00:00:00] The Power of Product-Led Content
[00:01:00] A Playground for Empowering and Educating Users
[00:06:18] The Benefits of Product-Led Content
[00:12:14] Mapping out product-led content for middle and bottom of the funnel
[00:18:27] Common Mistakes in Product-Led Content
[00:24:37] Talking About Career Growth with Masooma Memon
[00:26:05] How to Overcome the Fear of Posting Online
[00:28:39] Writing Process for LinkedIn Content