We chat with Simon Lucey about running his business Hype Collective which specialises in Student marketing. We discuss all the usual topics, from University to the skill sets you need to thrive in marketing and how to get your start in the industry. Simon offers some great advice including something we keep hearing on the podcast at the moment, Copy writing can really set you apart. A really enjoyable conversation and well worth a listen if marketing is something you would like to get into.