Daniel Ebert, Global Head of Procurement Marketing Activation and Intelligence at Beiersdorf, explores how transforming the Marketing Procurement vision increases end-to-end accountability from strategy to execution. Discover how connecting the dots between Procurement, Marketing and Finance can improve products, unlock innovations, and enhance the consumer experience.

Daniel Ebert, Global Head of Procurement Marketing Activation and Intelligence at Beiersdorf, explores how transforming the Marketing Procurement vision increases end-to-end accountability from strategy to execution. Discover how connecting the dots between Procurement, Marketing and Finance can improve products, unlock innovations, and enhance the consumer experience.

Daniel Ebert, Global Head of Procurement Marketing Activation and Intelligence at Beiersdorf, explores how transforming the Marketing Procurement vision increases end-to-end accountability from strategy to execution. Discover how connecting the dots between Procurement, Marketing and Finance can improve products, unlock innovations, and enhance the consumer experience.&nbsp;

Marketing Procurement: From Category Driven to Business First

Insights and conversation about the latest issues in indirect procurement, bought to you by CASME, the global membership community for procurement professionals.&nbsp;

Business

Insights and conversation about the latest issues in indirect procurement, bought to you by CASME, the global membership community for procurement professionals. 

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Marketing Procurement: From Category Driven to Business First

Marketing Procurement: From Category Driven to Business First