Marketing Rebellion Archives - Analytical Engine

Logo design used to be more fun: back when MTV was invented, and it was the only music video channel on the planet, they could have tons of fun with their logo, and make it work just as well on …

The post Will that logo work on your website AND on your swag? appeared first on Analytical Engine.

Gaming: from educational kids games, to games on live TV, to gamification in the military: Bing Gordon once said that game techniques and skills are going to be the foundation upon which all interactions will be based, someday very soon.  …

The post Gaming and Gamification: when do games make good business sense? appeared first on Analytical Engine.

“Persuasive Design” is a great name for communication methods that guide your users or customers along the conversion paths that you lay out, that gives them incentives to add value to your platform by interacting, and that makes them want to …

The post Persuasive Design: leverage it for your business appeared first on Analytical Engine.

Fan fiction happens when the story world crafted by the original content creator is so compelling and so open for possibilities, that people see themselves in it. The kind of media that inspires fan fiction has been called “Spreadable Media” …

The post Marketing Rebellion Podcast Episode 010 appeared first on Analytical Engine.

What does Branding, Product development, and Lean Startup have in common?  Experience Design.  Whether you call them your audience, your users, or your customers, their experience and the evidence-based design of that experience is becoming a critical business function.  Join …

The post Marketing Rebellion Podcast Episode 009 appeared first on Analytical Engine.

SXSW Interactive: the annual pilgrimage of the internet faithful to Austin Texas is drawing to a close and the biggest buzz for Marketing Rebellion listeners is all about new ways to tell your story, building your business and your brand by …

The post Marketing Rebellion Podcast Episode 008 appeared first on Analytical Engine.

Consistency is key for content publishers: if you want to leverage the power of content to create a relationship of trust between your brand and your audience, users, or clients, be consistent!  This applies to the frequency or schedule you …

The post Marketing Rebellion Podcast Episode 006 appeared first on Analytical Engine.

Speak to your niche: it’s working for Go Pro.  They managed to go up against heavy hitters Sony and Canon in the prosumer video camera space and have come out on top, with a brilliant user generated content plan and strategic …

The post Marketing Rebellion Podcast Episode 005 appeared first on Analytical Engine.

Video is one of the most compelling ways to tell the story of your organization and content market your business, and you are your business’ greatest asset.  But what if you don’t know how to translate your passion and knowledge …

The post Marketing Rebellion Podcast Episode 004 appeared first on Analytical Engine.

Inspiration or perspiration? Both are important when creating great content, whether it be blogging, logo design, or even song writing.  Steve Diguer (@TorontoPRJ) fills us in on some of the songwriting tips he has learned over the years that have enabled …

The post Marketing Rebellion Podcast Episode 003 appeared first on Analytical Engine.