I’m in Saskatoon at the Marketing Research & Intelligence Association (MRIA) National Conference. I’ll be posting a few interviews from the conference.

Briana Brownell, of Insightrix Research Inc., gave a talk about lessons learned in trying to use gamification in market research. Have a listen!

Key Learning:

* Don’t stray tooooo far into the gamification or people won’t get the point.

* Don’t give away the answers!