In this episode, we sit down with Teri Hoffman to talk about market research, who reveals how the largest companies orchestrate product launches. We navigate a thought-provoking discussion that balances the precision of hard data with the nuances of marketing intuition, including eye-opening case studies like the launch of Procter & Gamble's Febreze.

Teri underscores the power of first impressions and the art of distilling genuine feedback from potential customers. Do you need lots of data or should you trust your gut instinct? Listen to the full episode to find out.

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About Tina Maddock

Since 2014, Tina has worked with multiple natural products businesses, discovering how to market their CBD products online, without having their payment processor shut them down, to letting customers talk about their health issues those products have helped them solve. She knows first hand how experts like you offer the best products and a superior customer experience, that is why she is committed to helping you find an easy way to grow your natural product business.