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Marketing Rivers and Baby Monitors with Jordan Monroe, Co-Founder of Owletcare
Jordan Monroe is the Chief Innovation Officer at Owlet, a company that develops smart wearable and non-wearables for new and expecting parents. Their flagship product is a wearable baby sock that tracks blood oxygen levels using pulse oximetry.
Jordan started the Owlet company while still a student at Brigham Young University, and later on, he graduated from the TechStars Accelerator program. He's raised $48 million in venture funding and he and his team have won multiple awards across a whole host of programs like TechCrunch, CES, and many more.
In this episode…When Jordan Monroe and his co-founders set out to create Owlet, their intention was to help solve the problem of sleeplessness experienced by parents with newborn babies. They wanted to be able to give parents the reassurance that their babies are okay so that they can allow themselves to have a good night’s sleep. And their solution? Using technology to give parents updates on their babies even as they sleep.
Eric Stopper interviews Jordan on this episode of the Buy Box Experts podcast where Jordan shares how they were able to grow the company to $17 million in their first year, the benefits of using their flagship product called the Smart Sock, the plans they have for Owlet’s Dream Lab, and ow measuring gross domestic happiness can help propel a company forward.
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By Joseph Hansen and James ThomsonJordan Monroe is the Chief Innovation Officer at Owlet, a company that develops smart wearable and non-wearables for new and expecting parents. Their flagship product is a wearable baby sock that tracks blood oxygen levels using pulse oximetry.
Jordan started the Owlet company while still a student at Brigham Young University, and later on, he graduated from the TechStars Accelerator program. He's raised $48 million in venture funding and he and his team have won multiple awards across a whole host of programs like TechCrunch, CES, and many more.
In this episode…When Jordan Monroe and his co-founders set out to create Owlet, their intention was to help solve the problem of sleeplessness experienced by parents with newborn babies. They wanted to be able to give parents the reassurance that their babies are okay so that they can allow themselves to have a good night’s sleep. And their solution? Using technology to give parents updates on their babies even as they sleep.
Eric Stopper interviews Jordan on this episode of the Buy Box Experts podcast where Jordan shares how they were able to grow the company to $17 million in their first year, the benefits of using their flagship product called the Smart Sock, the plans they have for Owlet’s Dream Lab, and ow measuring gross domestic happiness can help propel a company forward.