<p>John Wright, recently SVP at Employ, shares thoughts about what sales-marketing alignment looks like at the enterprise level, what sales looks for in GTM messaging, and whether lead attribution is helpful.</p>

John Wright, recently SVP at Employ, shares thoughts about what sales-marketing alignment looks like at the enterprise level, what sales looks for in GTM messaging, and whether lead attribution is helpful.

Marketing & Sales Alignment in the Enterprise (w/John Wright)

<p>Real talk on B2B marketing that works. No fluff. No BS. Just proven strategies from 15+ years helping tech companies stand out and win. Most B2B marketing fails because it focuses on what companies do instead of what customers need. If you're a B2B marketer or SaaS founder tired of sounding like everyone else, this show is for you.</p>

Business

Marketing

Real talk on B2B marketing that works. No fluff. No BS. Just proven strategies from 15+ years helping tech companies stand out and win. Most B2B marketing fails because it focuses on what companies do instead of what customers need. If you're a B2B marketer or SaaS founder tired of sounding like everyone else, this show is for you.

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Marketing & Sales Alignment in the Enterprise (w/John Wright)

Marketing & Sales Alignment in the Enterprise (w/John Wright)