The Wellness Paradigm

Marketing, Sales, and Structure for the ADHD Entrepreneur with Shi Chen


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Join Shannon Salge as she sits down with Shi Chen, a business coach who helps ambitious women with ADHD build businesses that truly work with their unique brains. Shi shares her own journey from teacher to entrepreneur—and how her late ADHD diagnosis changed the way she approaches business, productivity, and self-worth.

In this episode, Shi and Shannon explore what it really means to create success on your own terms, ditch productivity hacks, and build a business that feels good and sustainable.

You’ll hear about:

  1. How Shi’s ADHD diagnosis transformed her work and life: Why understanding your brain is the first step to sustainable success.
  2. Marketing with a wandering mind: ADHD-friendly strategies for visibility that actually work.
  3. Sales for the sensitive soul: How to make sales feel good (and doable) when you have ADHD.
  4. Structure without struggle: Routines and energy management tips that fit your brain, not the other way around.
  5. Why self-compassion and strengths-based coaching are key: How to stop comparing yourself to others and start celebrating your unique way of working.
  6. The importance of taking care of your brain: Sleep, movement, and mindset shifts that make a real difference.
  7. How to experiment with your business: Why treating your work as a 3-month experiment can help you move past analysis paralysis and self-doubt.
  8. The value of coaching for neurodivergent entrepreneurs: How a coach can help you see your blind spots, validate your ideas, and keep you moving forward.

Shi also shares encouragement for anyone feeling stuck, overwhelmed, or unsure if they’re “doing it right”—reminding you that your voice and your way of working are needed in the world.

Connect with Shi Chen:

Website: shichencoaching.com

Instagram: @shi.chencoaching

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The Wellness ParadigmBy Shannon Salge