Scott Adams, two films theory

The media's the most powerful entity on earth. They have the power to make the innocent guilty and to make the guilty innocent, and that's power. Because they control the minds of the masses.

- Malcolm X

Two goals of the media, monetize the audience, influence the audience.

How do they do it?

Emotions, especially fear, anger, and greed.

Fear makes people look for an authority to tell them what to do.

Over 70% of ad money comes from big pharma.

Ask your doctor if these pills are right for you.

Anger makes people want to unite against a common enemy.

Look at them. They're so dumb. They're gonna ruin everything.

Greed makes people not weigh the consequences appropriately.

Redistribution of wealth, the evil one percent.

Financial and investment advice, on the other end.

Start with the overlap of your maps, in order to get them to where they want to go.

Show them you're on their side. Tell them they're right. Give them someone else to blame.

Last thing, if you create the content, you'll be seen as the authority.

Only difference between the "end is near" homeless man and the MSM is that MSM is a content creator.

Get their attention with your content.

Get them in a highly emotional state.

Make them feel like you're on their side.

Give them an enemy to blame.

Now that you have their trust, tell them what you want them to buy.

That can be a service, a product, and even a worldview.

When you watch the news, even your own favorite news commentators, watch how they do this.

Learn from it. Understand how it works.

Use it in your marketing.

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