Hosts Daniel Kodam and Jackie Strack explore the multifaceted challenges and strategies associated with effective marketing in this first episode of Marketing D-Koded. Learn the importance of continuously monitoring websites for bugs and usability issues and why even the smallest of oversights can have massive impact on user experience and SEO. They also talk about the negative impact slow page loading speeds, broken links, and unresponsive design can have on your SEO rank.

Jackie and Daniel also talk about the role of social media in modern marketing. Businesses can achieve better algorithm results by implementing the "VAC" approach—which stands for video, accountability, and consistency. They stress the importance of detailed attention to social media performance, setting SMART goals, and utilizing platforms like Loomly, Hootsuite, and Buffer for scheduling and analytics. To cap it off, they discuss how companies must carefully monitor and measure results, providing continuous feedback to their marketing teams or outside marketing personnel to ensure sustained success.

To get your free marketing fitness assessment, visit: https://www.dkodetech.com/free-fitness-assessment/

Key Topics Discussed:

• Why you should regularly check the website for bugs and usability issues
• The importance of content and technical SEO
• Why you should always be monitoring website speed and broken links
• How to utilize LinkedIn for effective prospecting
• How to hire professional support for marketing
• Recognizing the complexity of social media management
• Setting and measuring social media goals
• How to hold marketing personnel accountable with KPIs
• The importance of continuous feedback and adjustment in marketing
• Setting SMART goals for marketing strategy success