June 01, 2023

Marketing secrets that will turn strangers into superfans

39 minutes

Are you tired of wasting money on marketing that doesn’t work? You’re not alone. Fortunately, this week’s guest, Amy Miocevich, has the answer.

Amy is a sought-after marketing expert, founder of Lumos Agency and the author of The Very Good Marketing Guide. On this episode, Amy shares her advice on building your marketing strategy, turning strangers into loyal superfans, and identifying and overcoming bottlenecks in your business. She reveals the importance of prioritising consistency and relationship-building to maximise the value of customers, and also explains why you should always position the customer as the hero.

Tune in to learn how to apply these easy marketing strategies to your own business.

Episode notes:

[02:24] The biggest marketing mistake small businesses make

[04:42] Understanding the linear journey from stranger to superfan

[08:06] Building your marketing strategy into day-to-day business

[10:42] Choosing the right marketing professional – questions to ask

[13:46] Measuring marketing success – it’s NOT all about sales

[17:52] How much of your budget should you spend on marketing?

[20:12] Identifying bottlenecks that are letting your marketing down

[23:54] Consistency over exceptional: The key to success

[28:00] The power of positioning your customer as the hero

[32:52] Strategies for turning strangers into superfans