High on Stories

Marketing should be impact-driven


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What is common to Mahatma Gandhi, Martin Luther King, Swami Vivekananda, and Mother Teresa?


"They were all brilliant marketers," says Rajesh Srinivasan.

From really humble beginnings to the biggest stages, Rajesh's journey is breathtaking. He is the author of a bestselling book called Marketing Success Formula. In this candid conversation, Rajesh speaks about how marketers need to be evangelists to attract customers, employees, and investors to their fold.

Watch out for the part where Rajesh talks about the time he had to wear his marketing hat to marry his girlfriend. :)

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High on StoriesBy Karthik Subramanian and Kaushik Kannan