Today we talk with Clint Hankinson, the Director of Marketing over at  iToLogy, a non-profit helping and encouraging more people get into the  IT field. From summer camps to field trips they helping people of all  ages learn more about careers in technology.

We talk about what it means to be transparent with your marketing  team and how new technology helps us track data and be better job when  it comes to measuring success.

Smoke and mirrors to make it look like you’re doing more than you are or you’re blaming others for your own faults.

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