In this episode, Kristie unpacks the myth that marketing a therapy practice should feel easy or comfortable. She looks into the psychological barriers therapists face, like “the blank slate" that leads to a paralyzing fear of visibility and relying on old, ineffective strategies.

Some takeaways:

• The difference between ethical boundaries and emotional discomfort
• How clinging to outdated strategies gives you a false sense of security
• Outsourcing marketing to innovative companies

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