In this episode of Mind Your Own Marketing Business, host Joe Barsness sits down with Joe Skibbie, founder of JRS Mar/Com, to explore the realities of marketing for small and mid-sized businesses. From his early fascination with advertising to launching his agency during the 2008 economic downturn, Joe shares how a deep curiosity and drive for measurable results led him to build a nimble, results-driven team that serves as a full-scale marketing department for clients who can’t afford the Super Bowl but still want Super Bowl-level impact.

Joe dives into how his agency helps small businesses punch above their weight by focusing on smart strategy, cost-effective content, and data-driven results. Whether it’s bringing legacy businesses online, building SEO and social strategies from scratch, or competing against VC-backed national brands. Joe and his team are proving that "doing something" often leads to significant gains. From classic car washes to community colleges, this conversation is packed with insights for any business looking to modernize their marketing without losing their roots.