What if the reason your marketing isn’t working… is because you skipped the plan? 

Chris Cook sits down with marketing strategist Jen Aprile Cunningham to unpack the marketing missteps real estate agents make—and how to fix them. 

With over 15 years of experience, Jen brings clarity to a chaotic topic, revealing why strategy must come before tactics, how consistency trumps frequency, and why specializing (not generalizing) might be the smartest move for growth. 

This candid and engaging conversation is full of practical wisdom, perfect for any agent feeling stuck in a sea of sameness and ready to rise above the noise.

Listen For:

1:37  Why Are You the Marketing Guru?

4:33  Where a $200K Agent Should Begin

7:19  Push vs Pull Marketing Explained

9:23  Consistency Beats Frequency Every Time

16:00  The It Depends Strategy Answer

21:21  Why Generalist Real Estate Marketing Fails

35:40  Standing Out in a Sea of Sameness

Connect with guest: Jen Aprile Cunningham

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Connect with Chris:

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