Pat provides a very solid 7-part marketing starter kit for creatives to continuously market ourselves and our works. The pieces are:

* Understanding Budget & ROI.

* Road Testing.

* Network & Community.

* Get Uncomfortable.

* Minimum Viable Product

* Observe, Analyze & Pivot.

* Identify & Connect with Audience.

The intent is to understand these seven elements, employ them, then as you learn, feed what you learn into the marketing cycle to improve your efforts.

Questions for Listeners:

* What are the best marketing metrics?

* What metrics are beside the point?

You Can’t Market to an Audience You Do Not Have

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