During this episode of Tech Qualified, Tristan Pelligrino and Justin Brown chat with Stacey Arenson, the Marketing Director at Chowly. Chowly is a restaurant tech company that integrates third-party online ordering platforms with restaurants’ point of sale (POS) systems. During the episode, Stacey discusses what it’s like handling marketing with restaurants during the pandemic, pinpoints some of the company’s initiatives with content and highlights how she diversified the overall marketing strategy.  

Episode Highlights:

• Initially, Stacey discusses her background in B2B tech and what brought her to Chowly as a Marketing Director
• She discusses the primary value proposition of Chowly which helps restaurants avoid the manual entry of third-party delivery orders
• Restaurants have been one of the hardest hit industries after social distancing measures were put into place 
• At the beginning of the year, one of the main objectives of the company's marketing activities was to ensure that every single person in the restaurant industry knew who they were
• When coming on board, Stacey focused on diversifying the portfolio of their marketing initiatives and trying to get in front of restaurants in every way possible using a variety of channels
• When developing content, the team always starts with the customer... What are they interested in? What are they going to look for? How can we start the conversation?
• The organization’s thought leadership hasn’t been a quick process, it takes time to get in front of people and build awareness
• As a start-up, Stacey looked to hire people that would hit the ground running and have an immediate impact on their marketing projects
• Stacey walked through the customer journey for prospects who engage with Chowly
• Stacey works very closely with the sales team and arms them with the collateral they need to engage with prospects along the journey
• Stacey leverages feedback from the sales team to create a lot of the ideas for content
• Case studies have proven to be a very effective form of content across both marketing and sales 
• Chowly launched a COVID-19 relief package for restaurants who are trying to get on the platform - restaurants had to make the choice to either close or shift to delivery - and this was really helpful to their situation

Key Points:

This episode is produced by New North. New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.