In this episode, Joe Sullivan, co-founder of Gorilla 76, an industrial marketing agency, shares his insights into marketing strategies for the business-to-business market. Insights he shares include: 

• Why businesses struggle to find their respective niches
• The impact of the pandemic on Joe's clients
• Why certain companies are doing better than others
• The essential ingredients to a sustainable industrial marketing strategy
• How Joe helps businesses that are struggling with their positioning 
• Should companies view their marketing departments as more of a publishing arm of their business
• How businesses in the manufacturing space deal with aligning their sales and marketing teams
• How to balance quick wins with a longterm sustainable success
• and much more