Yasemin Akcakaya is the VP of Consumer Marketing, leading integrated marketing, brand and product teams at Norwegian Cruise Line. She has a track record of combining strategic vision, strong analytical thinking and keen grasp of market trends to drive aggressive profitable growth in highly competitive B2B, B2C, Online and Retail landscapes. Since joining NCL in 2020, Yasemin has focused on developing innovative and impactful strategies that elevate brand, drive loyalty and increase consumer engagement. She has deep experience in the areas of brand strategy, customer retention, customer experience, loyalty marketing, CRM, personalization, integrated marketing, marketing analytics, and customer research. Prior to joining NCL, Yasemin led marketing teams at CVS, Liberty Mutual and FedEx.