In this episode, host Gwen Montoya dives into the challenges of relying solely on social media for business marketing and explores alternative strategies to promote and grow your business.

From building a strong email list to leveraging in-person networking, Gwen shares actionable tips to create a diversified marketing plan that complements your social media efforts. Whether you're feeling burned out by algorithm changes or looking for long-term strategies, this episode is packed with insights to help you create a well-rounded marketing approach.
 

What You'll Learn in This Episode:

• Why relying exclusively on social media is risky for your business.
   
• The importance of an email list and how to maximize its potential.
   
• How to leverage in-person networking events for lasting connections.
   
• Long-term marketing strategies like SEO and blogging.
   
• Options for starting your own podcast, YouTube channel, or guesting on others.
   
• Immediate-action strategies like cold calling and running ads (and their pros/cons).
   
• Tips for integrating various marketing methods into a cohesive plan.

Interested in working together? Start with my intake form here.

Learn more about the Build Your Marketing Muscles membership group.

More ways to connect:

Website: www.gwenmontoya.com
TikTok: www.tiktok.com/@gmontoyapdx
YouTube: www.youtube.com/gwenmontoya
Instagram: www.instagram.com/gmontoyapdx