Modern Marketing Minute Podcast

Marketing Strategy Battle (DIY vs D4Y vs DWY)


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The other day I was putting together a new weight machine for my gym. "How'd it go Adam?" You may be asking... (let's just say that's what you're asking so this all flows nicely ok?) So how'd it go? Not well my friend. Not well. It took me probably 4X as long as it should have - and left my knuckles bloody and beaten (I kept slipping with the socket set) Left me angry and frustrated (the instructions were literally useless... they had around 100 bolts and nuts and washers and NONE of them were labelled... scouts honor) And even when I thought I was finished I realized the company forgot to ship all the weights (so I couldn't even finish) This was the classic example of where the DIY approach (do it yourself) was a TERRIBLE idea. And so it is with marketing. We can all probably agree that Facebook Ads and a simple Sales Funnel are MANDATORY if you want your business to make a difference and actually matter - both now and in the future. (If you don't believe they're mandatory then you're going to need to trust me on this or start doing some serious research - I'm not good at putting together gym equipment, but marketing strategy? That's my life! And FB Ads and a Simple Sales Funnel are... MANDATORY) But how you go about getting your Facebook Ads and a Sales Funnel in place is another question entirely. On one end you have the DIY model (the do it yourself model). This is the model I used to advise most entrepreneurs to take... (old advice from another time :) Take a 1k to 2k Facebook Ads course. Learn. Apply. And you're all set. But the problem was... most people were NOT all set. They had questions. Issues. Concerns. And needed more guidance than a course could provide. Things like: how should I set it up? What should my lead magnet be? Is this a good offer? Why is nobody clicking on my ads? And what should my budget be? All questions that needed one-on-one guidance, support, and coaching.  Then, on the other hand, you have the D4Y model (the done for you model). This is what my agency has done for years. But it too has its share of problems such as:

  • It's VERY expensive (5k-10k/month at least per offer plus ad spend)
  • You don't learn the how, what, and why of it all (making you tied to the agency)
  • And... should you decide to cut costs and go for a "budget" agency (ie new, cheap, or inexperienced) well then it's likely to end up costing you even more in the end as well as a ton of headaches, wasted time, and possibly a damaged reputation. Fun right?

So we've covered the DIY model, the D4Y model... so what's left? The DWY model (ie the done with you model) This model is the hybrid lovechild of the DIY and D4Y. And it puts you in the driver's seat of your business. Giving you the information but also the ACCESS and INSIGHT to be able to create your very own source of leads, clients, and sales on demand. I have never before offered such a program. BUT... I'm working on opening a brand new BETA program at the end of next month to walk a carefully selected (and small) group of high-impact entrepreneurs through my EXACT traffic, attention, and lead gen system which is responsible for generating tons of dough (millions upon millions of dollars) for my client's businesses.  If you think this may be for you or you'd like a little more info then I'd like to invite you to fill out the form on this page: https://adamerhart.lpages.co/mentor-application/ IF you're a high-impact entrepreneur who wants a consistent, automated, and scalable lead gen system installed in your business then this is for you. Also... I'm currently toying with 3 different names for the program. Hit reply and let me know which one you like best!

  1. Modern Marketing Machine
  2. Attention Accelerator
  3. Client Connection

Take care and talk soon, Adam "lead gen" Erhart

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Modern Marketing Minute PodcastBy Adam Erhart