When you think of marketing strategy, does do your eyes light up, or do they glaze over? Today, in episode five, we'll help you understand how to get the ball rolling with your own marketing strategy. It's a big, beefy topic and we cover a lot of ground and offer real-world advice on how to move forward without getting in your own way.

Today's Episode Includes: 

• Episode Two Update: Ecommerce Platforms 
• Goals & Objectives
• Competitor & Marketplace Research
• Creating Space for Your Brand
• Understanding Your Customer Model
• Budget & Channel Planning
• Conversions & Returns
• Change & New Technology