As an entrepreneur, you must purposefully continue to scan the market environment so that you may accurately identify and understand all market segments. One of the latest misunderstood consumer groups is that of millennials. In fact, the assumptions about how to connect with the millennial market segment have left marketing strategists puzzled about the needs and wants (psychographics and behavioral attributes) of this consumer group. So then, how can you more profitably market to millennials? That is our focus on this edition of, “The Strategist Radio LIVE."