New York Times Bestseller, acclaimed speaker, leading thinker on customer experience, and founder of Convince & Convert Consulting, Jay Baer, joined Jason Dorsey for this episode of the Leading with Data podcast.

Jay talks about his early career as a political campaign consultant to becoming a tour guide at the Arizona Department of Juvenile Corrections, before creating an incredibly successful marketing consulting company.

His strategy advice has always been grounded in data, and he explains what he sees as the big changes we can expect in marketing and the impact of machine learning and AI. We also delved into what happens when everyone has access to infinite data, and how companies stand out and differentiate.

Find out about:

• Writing and marketing advice rooted in data
• Jay’s predictions for the future of data, marketing, and strategy
• How data could dramatically change the customer experience and customer satisfaction
• Jay’s leadership mantra

Important links and mentions:

• Convince & Convert Consulting
• Jay’s Twitter
• Jay’s LinkedIn
• Hug Your Haters: How to Embrace Complaints and Keep Your Customers, by Jay Baer

To listen to the podcast and read the blog post on this topic, click here.