<p>Marketing is evolving rapidly. In this episode, Andrew sets out what your marketing should aim to achieve, how to apply the 4P's, the role of owned, earned and paid marketing, and how to balance brand building with lead generation.</p>

Marketing is evolving rapidly. In this episode, Andrew sets out what your marketing should aim to achieve, how to apply the 4P's, the role of owned, earned and paid marketing, and how to balance brand building with lead generation.

Marketing Strategy in Business Planning

This is the business planning podcast for leaders who want clear, practical strategies to drive growth and execution without the jargon. Hosted by Andrew Baxter, founder of 24HR Business Plan, the show focuses on the essentials of business planning—whether that be strategy, culture, execution, marketing and sales, operations, product development, client relationships, strategic partners, talent, financials and prioritisation.

In each episode, you'll learn how to write a succinct and actionable business plan, including analysing market context, assessing competitors, storytelling your strategy, setting priorities, and reviewing performance.

We cover the importance of purpose and vision, plus the five proven ways to grow a company, as well as the need to connect long-term strategy to short-term execution.

Whether you're starting out, scaling up, or reshaping your strategy, the 24 Hour Business Plan Podcast delivers straightforward, actionable business planning advice you can use immediately. Subscribe now to build a business plan that drives growth and results.

www.24hrbusinessplan.com.au

Business

Management

This is the business planning podcast for leaders who want clear, practical strategies to drive growth and execution without the jargon. Hosted by Andrew Baxter, founder of 24HR Business Plan, the show focuses on the essentials of business planning—whether that be strategy, culture, execution, marketing and sales, operations, product development, client relationships, strategic partners, talent, financials and prioritisation. In each episode, you'll learn how to write a succinct and actionable business plan, including analysing market context, assessing competitors, storytelling your strategy, setting priorities, and reviewing performance. We cover the importance of purpose and vision, plus the five proven ways to grow a company, as well as the need to connect long-term strategy to short-term execution. Whether you're starting out, scaling up, or reshaping your strategy, the 24 Hour Business Plan Podcast delivers straightforward, actionable business planning advice you can use immediately. Subscribe now to build a business plan that drives growth and results. www.24hrbusinessplan.com.au

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Marketing Strategy in Business Planning

Marketing Strategy in Business Planning