Market Pod

Marketing Strategy vs. Marketing Plan — Breaking Down the Buzz

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The terms marketing strategy and marketing plan are one of the most interchangeably used terms. And I would like to clear the air, once and for all! In this podcast, let’s dive deep into the difference between the two with an example of an online e-commerce store. 🚀

Topics covered:

  • Strategy Meets Execution: How a razor-sharp marketing strategy paired with a dynamite marketing plan can catapult your business to success.
  • Micro to Macro Mastery: Unraveling the art and science behind crafting strategies that resonate on both micro and macro levels. 🌍
  • Plan the Work, Work the Plan: Detailed breakdowns of actionable plans that bring your grand strategy to life, complete with KPIs and KRAs for the entire squad. 🛠️
  • Real-World Wisdom: Exclusive insights with industry examples from an early-stage e-commerce fashion store to big-league players. 🏬
  • The Strategic Toolkit: Future-proof your marketing with strategies and plans that adapt, evolve, and overcome. 🛡️

    • Who should know the difference between marketing strategy and plan?

    • Founders and businesses aiming to create strong marketing processes.
    • Marketing strategists and managers who want to convert strategies into actionable plan
    • Content creators and conversion specialists who are searching for a USP to be placed at the right time and place.

      • 🔗 Resources:

      • Blog - Marketing Strategy VS Marketing Plan

        • 🔗 Must-Listen Market Pod Episodes:

        • Generative Engine Optimization (GEO) - the new SEO
        • AI-generated content vs Human-written content
        • Navigating Digital Marketing in 2024
        • Digital Marketing for Professionals

          • 👋🏻 Meet Anoop:

          • Connect with Anoop Yersong on LinkedIn
          • Visit anoopyersong.com
            • ...more
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            Market PodBy Yersong Digital