The Executive Edge

Marketing Strategy vs Tactics


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Episode 85

Released June 16, 2022

This week's guest is Ken Cook. Ken owns The Prepared Group wherein he licenses agents, who consult with other business. His approach has developed a template that gives a client step by step ways to make progress and build a bigger, and better business. He’s done this very successfully both with his own companies and those he’s helped.

In this episode of the show, Ken talks marketing strategy, marketing strategy and discusses the mindset that often leads businesses to struggle with marketing. 

Visit www.suefirthltd.com for more. Also, connect with Sue on: * LinkedIn YouTube  * Twitter Podcast editing & production: @jonbuscall 

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The Executive EdgeBy Sue Firth

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