How can you determine whether or not your business marketing strategy is working? What measurement strategy do you presently use to help you clarify which marketing channels and at what costs are rending the most profitable results? How can you gain a more accurate grasp of each marketing campaign's ROI (return on investment)? As an entrepreneur, understanding how to maximize your ROI can be the difference between overall business success and ultimate business failure. How will you go about tracking your marketing ROI? That is our focus on this edition of, “The Strategist Radio LIVE."