Businesses can be scaled up with competitive advantage when the product and system have been tested to have optimum values, and the marketing model is used to grow business throughout the market trends and customer journey. To change and achieve the desired market trends, sales growth, and customer experience, you need to test the effectiveness, efficiency, and reliability of the system performance, sales, customer channels, and the quality of products throughout the business life cycle and customer journey.

Integrated Revenue and Retention Program have developed a management and marketing Testing Model that can take off burdens from managers to enhance business growth, sales, and productivity. The management and marketing testing technique is used to prioritize the critical business requirements, that most impact business growth and profits as well as help to integrate existing CRM with market automation for maximum achievable revenue and retention.

The Marketing Strategy provides a continuous improvement in the quality of products, consistent sales, and is used to integrate stories with the existing customer relationship management (CRM) system towards sustainable development in marketing, sales, and customer service towards competitive advantage.