If you couldn't fail, what would you do? Deborah Goldingham, Regional Head of Marketing at PageGroup, and one of APAC's TOP50 CMOs, shares this mental models on risk taking, explains why bureaucracy and ticking boxes kills brands and her approach to bringing brands to life. She explains how startups can exercise their creative muscles by focusing on customer needs and learning to become aware of blind spots. Don't miss this insights-packed episode!