Although reusable packing use to be the norm (think the milkman), now it seems to be relegated to coffee cups and niche stores. Loop on the other hand is bringing the concept back and some of the world's biggest brands are on board.

To talk about the trends and how they are finding success, Loop's Head of Marketing Marc Violo, joins The Marketing Talks podcast. 

Follow Loop and Marc:

https://loopstore.com/

https://www.linkedin.com/company/chooseloop/

https://www.linkedin.com/in/marcviolo/

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

Do you know what Account-Based Marketing actually is? To answer that question, Marketing Talks' host Michael Smith chats with the managing director of Account-Based Marketing Toronto - Heidi Vandermeer. 

Not only does Heidi host a regular meet-up of ABM marketers, but she also has extensive experience in ABM herself and lets us know what sets ABM apart from other forms of marketing. The podcast also covers what you should focus on in your career if you want to become an Account-Based Marketer yourself. 

Follow Heidi: https://www.linkedin.com/in/heidivandermeer/ 

ABM Toronto: https://www.meetup.com/Account-Based-Marketing-Toronto/  

Follow Content Talks:

https://www.contenttalks.ca/ 

https://www.linkedin.com/company/content-talks/ 

https://www.instagram.com/content_talks/ 

https://www.facebook.com/groups/144519476193507/ 

https://twitter.com/content_talks 

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

Last month Facebook decided to ban all news in Australia...well at least for a few days. The decision came after months of The Australian Government battling the big tech giants.

In this episode of the Marketing Talks podcast, host Michael Smith chats with Fotomedia's Nicci Modolo and Dilara Ulkutas to give insight into why this happened, what's the reaction has been from the public, marketers and clients and whether they see the fight continuing.

To follow Fotomedia:

https://www.fotomedia.com.au/

https://www.instagram.com/fotomedia/

https://www.facebook.com/FotomediaAu/

https://www.linkedin.com/company/fotomedia/

To follow Dilara and Nicci:

https://www.linkedin.com/in/nicci-modolo/

https://www.linkedin.com/in/dilara-ulkutas/

Follow Content Talks:

https://www.contenttalks.ca/ 

https://www.linkedin.com/company/content-talks/ 

https://www.instagram.com/content_talks/ 

https://www.facebook.com/groups/144519476193507/ 

https://twitter.com/content_talks 

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

Clubhouse is the newest social media taking the world (well at least iPhone users) by storm. But what is it and do marketers need to care? In this episode, host Michael Smith turns to Social Media Manager Joallore Alon to talk about his experience with the app, what he see's in the app's future and whether or not there is value for marketers. 

Follow Jo:

https://www.linkedin.com/in/joallore/  

https://twitter.com/clickflickca 

https://www.instagram.com/clickflickca/ 

Follow Content Talks:

https://www.contenttalks.ca/ 

https://www.linkedin.com/company/content-talks/ 

https://www.instagram.com/content_talks/ 

https://www.facebook.com/groups/144519476193507/ 

https://twitter.com/content_talks 

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

How do you launch a new sports team in a city that already has 7 teams and with a sport (in this case Rugby League) that isn't known in the city?

This is the challenge Jeff Aylen and the Toronto Wolfpack had and in this episode of Marketing Talks, he chats with host Michael Smith about how they met that challenge.

To follow Jeff:

https://www.linkedin.com/in/jeffreyaylen/

To support his marathon:

RUN12 website: www.run12.ca

RUN12 instagram: @letsrun12

Toronto Wolfpack: 

https://www.torontowolfpack.com/

In this episode of Marketing Talks, host Michael Smith chats with the Senior Growth Manager at Fable, Jaxson Khan, about web accessibility.

Fable takes accessibility testing a step beyond  online testing tools that help tick a regulatory box. Their testers are a diverse community of accessibility professionals, each living with a disability.

In the episode, we cover some of the bigger issues Jaxson is seeing, quick fixes content marketers can make on a website, the laws that are in place you might not be aware of, the reasons why we should be making our platforms more accessible and some of the key talking points that will help convince stakeholders to invest in this area.

Helpful links

Free accessible usability test (for a person with disabilities to complete for your website):

https://makeitfable.com/accessible-usability-scale/

Accessibility for marketing in general:

https://www.forbes.com/sites/forbestechcouncil/2020/12/07/how-to-put-accessibility-at-the-forefront-of-marketing/?sh=7953dbc37831

Creating accessible links guide:

https://www.sitepoint.com/15-rules-making-accessible-links/

Jaxson's podcast:

https://www.askai.org/podcast

We continue looking at the best and the worst of 2020 in marketing with The Marketies! 

For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand.

Joining me on the panel:

Chanèle McFarlane

Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

Michael Bates

Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing.

Michael Smith

The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.

This inaugural episode celebrates the biggest, best...and worst in the year as it relates to marketing.

For this special episode I gave my esteemed panel the task of shortlisting winners (and in some case losers) and coming up with eventual winners. We gave our answers as we recorded without talking to each other beforehand.

Joining me on the panel:

Chanèle McFarlane

Chanele is a TEDx Speaker who regularly speaks at organizations, colleges, universities and community groups worldwide on personal branding and career strategy. In this episode, Chanele talks through how you can land speaking gigs for yourself or your company.

Michael Bates

Michael is a digital marketing and content expert. His past work includes MTV Canada, Campbells Canada, and most recently Steam Whistle Brewing.

Michael Smith

The host and founder of Content Talks Toronto as well as the host of the Marketing Talks podcast. I am also the Digital Marketer for the law firm Smart & Biggar.

On LinkedIn, Live Buz Media's Karina Bulate has slowly built an audience of over 2,600 followers while also helping her clients use the platform to engage with their audiences. She joins the podcast to chat about some recent tests she has conducted on LinkedIn's algorithm as well as other successes she has had on the platform.

Links:

https://livebuzmedia.com

https://www.linkedin.com/in/karinabulate/ 

https://www.linkedin.com/pulse/17-marketing-tools-businesses-karina-bulate/

Follow Content Talks:

https://www.contenttalks.ca/ 

https://www.linkedin.com/company/content-talks/ 

https://www.instagram.com/content_talks/ 

https://www.facebook.com/groups/144519476193507/ 

https://twitter.com/content_talks 

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]

When it comes to roles and areas within Marketing, it can be hard to keep up. In this episode, host Michael Smith explores what is Growth Marketing with Opencare's Growth Manager Simon Mills. Simon talks about what attracted him to the role, exactly what it entails and also the lessons he's learned along the way. He also gives his advice to anyone who might be looking to make a career switch into growth. 

To follow Simon:

https://www.linkedin.com/in/simonmills3/

https://twitter.com/mills_simon

Opencare:

https://www.opencare.com/ 

Follow Content Talks:

https://www.contenttalks.ca/  

https://www.linkedin.com/company/content-talks/  

https://www.instagram.com/content_talks/  

https://www.facebook.com/groups/144519476193507/  

https://twitter.com/content_talks  

https://www.youtube.com/channel/UClAUYXekhcaTM-Oku0BaEyA 

Follow Michael:

https://www.linkedin.com/in/michaelsmithaus/

@michaelsmithaus

[email protected]