In this episode, we had the opportunity to meet with Emma Edwards, an experienced Solution Engineer at one of the world’s leading CRM companies, Salesforce. 🤩  Emma talks to us about her career in event marketing before joining Salesforce, first within their sales division and then as a product engineer with Salesforce’s Pardot product! We learn more about the importance of customer relationship management in a B2B environment and the many things that programs and companies can learn about you as a consumer, just from surfing the web. Listen to this insightful SAMM Cast episode today!