In this episode, Prof Matt Freeman hosts an insightful discussion with Dr. Tom Bowden-Green (UWE Bristol), James Vincent (Hot Source Creative), and Morgan Edmondson, a current Launch Space founder building Nesti, an AI-driven marketing sales enablement platform.

Marketing is one of the biggest hurdles for tech start-ups, especially when trying to connect with audiences who may not yet understand the value of new technology. This episode tackles essential questions:

• How can start-ups effectively communicate complex tech innovations to newcomers?
• What do potential users really want, and how do you find out?
• How can advanced tech, like AI, be harnessed not only to market products but also to deepen connections with digital audiences?

Join us as we explore online consumer behaviour, new R&D-driven marketing principles for creative tech, and the transformative role AI plays in today’s marketing landscape.

Enjoy the episode!

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