Companies and organizations looking for significant, rapid growth lean more towards growth marketing.

Are you providing both proactive and reactive customer service?

Algorithmic judgment is more efficient and effective than the human variation.

Once you hone in on who your “1,000 true fans” are, the next step is to develop messaging that speaks to them in ways that your direct and indirect competitors are not.

A predominant reliance on artificial intelligence could lead to significant downsides, such as the death of creativity and the rise of generic marketing.

It’s essential to understand the root cause of the “too expensive” objection, and then promote both the real and perceived value in your marketing.

Marketing is not sales, and vice versa. It’s dangerous to mix up the two, and works wonders when you leverage them in completely complementary way.

Develop these habits and you’ll see a major improvement in your marketing capabilities and business or career success.

In a world where many businesses are convinced that they absolutely need a mission statement, most would be just fine without one (as long as they have these other marketing components in place).

When your business grows, it's easy to lose sight of what really matters.