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Marketing That Actually Works episodes
- Growth Marketing vs. Traditional Marketing: What's the difference?
Companies and organizations looking for significant, rapid growth lean more towards growth marketing.
6 min - The Two Types of Next-Level Customer Service
Are you providing both proactive and reactive customer service?
6 min - How to Address the Significant Hidden Costs of Inconsistent Marketing
Algorithmic judgment is more efficient and effective than the human variation.
5 min - Forget mass marketing. Focus on '1,000 true fans.'
Once you hone in on who your “1,000 true fans” are, the next step is to develop messaging that speaks to them in ways that your direct and indirect competitors are not.
9 min - Why AI Will Kill Your Marketing (If You Let It)
A predominant reliance on artificial intelligence could lead to significant downsides, such as the death of creativity and the rise of generic marketing.
8 min - How to Deal With Customers Who Say You're Too Expensive
It’s essential to understand the root cause of the “too expensive” objection, and then promote both the real and perceived value in your marketing.
8 min - Are you confusing marketing with sales?
Marketing is not sales, and vice versa. It’s dangerous to mix up the two, and works wonders when you leverage them in completely complementary way.
11 min - 5 Habits to Become a Much Better Marketer
Develop these habits and you’ll see a major improvement in your marketing capabilities and business or career success.
8 min - The Over-Obsession With Business Mission Statements
In a world where many businesses are convinced that they absolutely need a mission statement, most would be just fine without one (as long as they have these other marketing components in place).
9 min - The 7 Growth Metrics We Stare at Every Friday
When your business grows, it's easy to lose sight of what really matters.
5 min
About Marketing That Actually Works
From the publisher's feed
The most effective marketing is not marketing. It’s growth marketing. Yet most businesses and organizations don’t do growth marketing. They do “ordinary” marketing. Which produces ordinary results.…
Growth marketing is a different way — a better way — for businesses and organizations of all kinds and sizes to dramatically perform better, grow faster, and take advantage of other lucrative benefits.