The SmallBizChat with Melinda Emerson

Marketing that can’t be Ignored with Mike Michalowicz & John Lawson


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In this episode, Melinda Emerson speaks with Mike Michalowicz and John Lawson about the Great Resignation's effect on entrepreneurship, achieving financial goals, future e-commerce trends, and personalized marketing. They debate selling on personal websites vs. marketplaces, discuss the benefits of paid traffic, and share marketing strategies including the DAD method.
(0:00) Introduction and Guest Introductions: Mike Michalowicz and John Lawson
(3:18) The Great Resignation and Its Impact on Entrepreneurship
(9:48) Reality of Achieving Financial Goals in Small Business
(14:59) Adapting to Online Shopping and Predictions on Future Trends
(21:26) Understanding Your Customer and Personalized Marketing
(29:34) Selling on Your Website vs. a Marketplace: A Debate
(35:56) The Benefits of Paid Traffic Over Organic Traffic
(41:07) Overhaul of Melinda Emerson's Book and Its Impact on Small Businesses
(44:26) Effective Marketing: The DAD Method and Common Mistakes
(52:20) Closing Remarks and Encouragement to Support the Host's and Guests' Works
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The SmallBizChat with Melinda EmersonBy Melinda Emerson

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