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Marketing That Moves the Needle with Amy Bailey
Episode Description:
Amy Bailey, founder of Unusually Unusual Consulting, joinsthe MTMG IT Roundtable to share her insights on IT channel marketing, event strategy, and digital transformation. With a career spanning leadership roles at VX Suite and Tolaris, Amy has mastered the art of creating impactful events, optimizing vendor marketing funds, and building strong partner relationships. In this conversation, she discusses the biggest mistakes IT suppliers make in marketing, the evolving role of digital events, and how AI is reshaping marketing strategies in the IT space.
Key Events Timeline:
00:00 - 04:00 | Introduction & Amy’s Background –From working in her father’s business to leading marketing at Tolaris and launching Unusually Unusual Consulting.
04:01 - 12:00 | Biggest Marketing Mistakes in IT – Common pitfalls IT suppliers and partners make when promoting their services and how to avoid them.
12:01 - 20:00 | Event Strategy & Measuring ROI – The key to planning events that go beyond brand visibility to generate real business impact.
20:01 - 28:00 | The Evolution of Channel Events – The shift from traditional trade shows to digital-first and hybrid experiences post-pandemic.
28:01 - 34:00 | AI & Digital Transformation in IT Marketing – How AI is changing content creation, social media strategy, and marketing automation.
34:01 - 38:00 | The More Than Mere Genius Questions – Amy shares her favorite books, music, and insights on building meaningful professional relationships.
Notable References:
Books Mentioned:
Permission Marketing by Seth Godin,
Building a StoryBrand by Donald Miller
Songs/Artists Mentioned:
Unusually Unusual by Lonestar,
Mitchell Tenpenny
Amy’s Websites:
www.unusuallyunusual.com
www.ChannelMarketingAssociation.com
Connect with Us:
Check out our website - www.mtmg.eu
If you’d like to learn more about the amazing software weuse to create these podcasts (Descript), click the link below:
https://get.descript.com/mtu0tl2zr3g7
If you like the sound of our microphones and you’d like adiscount for yourself, click the link below (use coupon code “MTMG” for 10% off):
https://www.maono.com/?ref=ulcbmcjk
If you have suggestions or would like to appear on a futureepisode, email us at [email protected]
If you could use the help one of our experts to get the mostout of your IT investments, please reach out to us [email protected].
Don’t forget to subscribe to the Podcast, and follow uson LinkedIn please!
https://www.linkedin.com/company/mtmg-eu
View all episodes
By MTMGEpisode Description:
Amy Bailey, founder of Unusually Unusual Consulting, joinsthe MTMG IT Roundtable to share her insights on IT channel marketing, event strategy, and digital transformation. With a career spanning leadership roles at VX Suite and Tolaris, Amy has mastered the art of creating impactful events, optimizing vendor marketing funds, and building strong partner relationships. In this conversation, she discusses the biggest mistakes IT suppliers make in marketing, the evolving role of digital events, and how AI is reshaping marketing strategies in the IT space.
Key Events Timeline:
00:00 - 04:00 | Introduction & Amy’s Background –From working in her father’s business to leading marketing at Tolaris and launching Unusually Unusual Consulting.
04:01 - 12:00 | Biggest Marketing Mistakes in IT – Common pitfalls IT suppliers and partners make when promoting their services and how to avoid them.
12:01 - 20:00 | Event Strategy & Measuring ROI – The key to planning events that go beyond brand visibility to generate real business impact.
20:01 - 28:00 | The Evolution of Channel Events – The shift from traditional trade shows to digital-first and hybrid experiences post-pandemic.
28:01 - 34:00 | AI & Digital Transformation in IT Marketing – How AI is changing content creation, social media strategy, and marketing automation.
34:01 - 38:00 | The More Than Mere Genius Questions – Amy shares her favorite books, music, and insights on building meaningful professional relationships.
Notable References:
Books Mentioned:
Permission Marketing by Seth Godin,
Building a StoryBrand by Donald Miller
Songs/Artists Mentioned:
Unusually Unusual by Lonestar,
Mitchell Tenpenny
Amy’s Websites:
www.unusuallyunusual.com
www.ChannelMarketingAssociation.com
Connect with Us:
Check out our website - www.mtmg.eu
If you’d like to learn more about the amazing software weuse to create these podcasts (Descript), click the link below:
https://get.descript.com/mtu0tl2zr3g7
If you like the sound of our microphones and you’d like adiscount for yourself, click the link below (use coupon code “MTMG” for 10% off):
https://www.maono.com/?ref=ulcbmcjk
If you have suggestions or would like to appear on a futureepisode, email us at [email protected]
If you could use the help one of our experts to get the mostout of your IT investments, please reach out to us [email protected].
Don’t forget to subscribe to the Podcast, and follow uson LinkedIn please!
https://www.linkedin.com/company/mtmg-eu