With Derek Champagne

In this episode you will learn about...

Derek’s entrepreneur story

Derek’s first business at 18 and what he learned from that

How Derek‘s passion for marketing began and grew

Don’t get shiny object syndrome

Learn to collaborate

The five crisis points of marketing...

Who am I? What do You want to be known for? Who is your competition?

Who are they? Understanding your target customer. Ask your ideal customer what is important to them?

Piggy back off larger brands study's that have the same target market

Use the right tools.

Have a plan

If things are not going according to plan, then maybe you don’t have a plan.

How to build an integrated campaign

Execute!

The goal is first downs.

Derek's book - "Don’t Buy A Duck: Stop Wasting Money & Only Do Marketing That Works"

Don’t rule out common sense and practical ways of reaching customers

How Derek leverages his time.

Derek’s “Why”

Derek’s resource... Aaron Walker's "View From The Top"

Derek’s recommended business tool is Trello, and Proposify, Loom and BombBomb video email

Derek's cause is Villy Remarkable Ride program. Gives bikes to kids with cancer.

Derek's website - http://www.theartistevolution.com/

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