Kara Walker, the Vice President of Marketing & Content Strategy for The Boston Celtics joins the podcast to discuss the ins and outs of marketing one of the most storied sports franchises in the world. Kara shares her views on content development and strategy for engaging fans on social media, working with the players, reaching a global basketball audience and her advice for anyone trying to get into sports marketing. Plus, how tall 7 feet really feels up close and personal.