Clever marketing has created some memorable ad campaigns like "Just Do It", "Have it your way" or "Where's the beef?" But when John proclaims the gospel he says something that would not be approved by an ad exec. "Repent, for the Kingdom of Heaven is at hand." Seems like a bad start for marketing for the gospel. 

In this message, we will look at Matthew 3 and dissect this message of the gospel line by line. What does it mean to repent? Why is it required? And what are the implications of the Kingdom of Heaven for your life?