From pouring your heart into a post that only your mum liked, to questioning your life choices over Google Analytics at 2 a.m. – this episode dives into the messy, mildly unhinged reality of building a brand online. We’re talking “authenticity” without trauma-dumping, posting while doubting it’s doing anything, and that awkward dance between self-worth and follower counts. Plus, the secret sauce behind the “8× exposure before sale” rule.