Remember when a free eBook used to pull leads into your funnel like clockwork?
Yeah, those days are over.

In this 30-second tip, Bruhith Indiresh, a digital marketing specialist based in Canberra, shares one of the most relevant digital marketing tips for 2025: why long-form lead magnets stopped converting — and what works better instead.

You’ll learn:

• Why big promises and 10-step guides are killing your lead gen

• What kind of lead magnets actually get downloaded and used

• How to win attention with speed and simplicity

If your lead magnet feels like homework, this episode will show you how to fix it — fast.

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