Marketing Tips for Launching a Hybrid School

In this episode of the Hybrid School Builders Podcast, host Rebecca Foley shares practical advice on marketing strategies for aspiring hybrid school founders. She discusses the importance of initial market research, creating a brand identity, and leveraging social media, particularly Facebook, to reach potential students. Rebecca emphasizes the necessity of building a simple, consistent online presence and maintaining regular community engagement through informational meetings, brochures, and local events. She underscores that establishing early trust and consistent communication are vital steps in the admissions process, aiding in the successful growth of the program.

00:00 Welcome to the Hybrid School Builders Podcast

00:58 Introduction to Marketing for Hybrid Schools

01:36 Building Your Initial Community

02:59 Creating a Basic Infrastructure

05:01 Effective Use of Social Media

06:43 Additional Marketing Tips and Strategies

11:05 Concluding Thoughts and Next Steps