We’re not shy to talk about the importance of effective marketing to build your brand and illustrate your value-add to current and potential customers, but don’t just take it from us! This week, we brought in a panel of experts from around the channel to weigh in: Elo CMO John Lamb, Barcoding VP of Marketing Jody Costa, and 42Gears’ Director of Channel Marketing Jean Secrist. Why do they think marketing is important? What tips do they have for VARs & ISVs working on a budget or with minimal staff? What trends are they following, and what’s the benefit of working within our channel?

#VARValue - When defining what industries or target markets to focus on, what are the top sources of information you use to make educated decisions?

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TEConnecting with us:

Jean - NCAA brackets & sports tech

John Lamb - 5G devices

Jody - ChatSpot

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