This week's guest is the marketing genius, Seth Godin. Seth shares what specifically we need to know about what marketing is relative to the goal of who we want to attract, the irrational forces that drive all of us, and more!

Seth is the founder of Akimbo, home of the altMBA. For more than thirty years, he has been trying to turn on lights, inspire people and teach them how to level up. He has authored more than 20 books, is in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame and, just recently, the plain old no-modifier Marketing Hall of Fame.